Brian Robinson & Eric Parr Get New Roles Within Universal Parks Division
A lot is happening over at Universal as the recently rebranded “Universal Destinations and Experiences” has just announced new roles for two key executives. Brian Robinsion will now be the EVP, Chief Creative Officer and Eric Parr has been promoted to the role of SVP Creative Studio.
In his new role, Brian Robinson will lead the division’s Creative Studios leading ATI (Advanced Technology Initiatives), Media, Architecture and Planning, Attraction and Development. Brian’s current role is EVP Brand Strategy & Creative at Universal Products & Experiences. According to a recent piece in DEADLINE, Robinson will move into his new role in later this year and will be Orlando based.
Eric Parr will report directly to Robinson and will take on the leadership of creative design on attractions, destinations and experiences worldwide.
Photo:theparkprodigy.com
“Universal Destinations & Experiences has an exciting future with a powerful aspiration, phenomenal product, a differentiated brand purpose, and an extraordinarily talented team. This inspires my confidence in where we are going as a company and in Brian Robinson’s and Eric Parr’s ability to take the Creative Studio to new heights,” said Destinations’ chairman-CEO Mark Woodbury.
If you’ve been following along with Universal Parks Blog, you’ll know that NBC Universal announced a rebrand of the Universal Park portion of their business to “Destinations and Experiences” as way to better reflect the full breadth of innovative offerings Universal brings to fans around the globe and its intent to continue to expand its business in the future.”
Photo:Nintendo/Universal Studios
In addition to the announcements above, Universal has previously announced an exciting new addition to its theme park portfolio. This includes a theme park in Frisco Texas and a year-round horror experience inspired by the company’s popular Halloween Horror Nights Event. This is in addition to the popular Super Nintendo World that recently opened at Universal Studios in Hollywood.
Readers are encouraged to keep following along with Universal Parks Blog for further Universal related news and updates. We’ll be coming to you LIVE! from the theme parks each and every week!
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Source: DEADLINE
